History of NaraCamicie

The Italian style is: NaraCamicie


The story of a true fashion company, where could start elsewhere than in the cradle of fashion in Milan. The NaraCamicie premium outerwear brand also began in this bustling, crowded yet charming city.

The adventure began back in 1984 when Walter Annaratone, a Milanese entrepreneur whose family had owned a retail business for decades, decided to launch a shirt store franchise. He realized that there was definitely a place on the market in Italy and abroad for a quality product with a sophisticated image. Two young entrepreneurs named Mario Pellegrino and Enzo Pellettieri joined him in this ambitious project. The first store, inaugurated over 30 years ago on Via Montenapoleone in Milan, is still a point of reference for the sales network and brand image.

Walter Annaratone   Mario Pellegrino    Enzo Pellettieri

The NaraCamicie Italian factory and logistics center

Thanks to the brand’s steadily growing success on the market and its popularity with customers, Naracamicie stores have opened throughout Italy and abroad. Today there are approximately 380 stores worldwide.

In 2009, the NaraCamicie chain became a worthy place in Hungary as well. Today, brand shop is waiting for brand addicts at the Arena Mall, a frequented location of Budapest. Today it is a popular brand, waiting for its old and new customers with a high standard, an ever-expanding range and exclusive service.

Authorized distributor in Hungary: NaraCamicie Hungary Kft

Official website in Hungary: www.naracamicie.hu

Official international website: www.naracamicie.com